Redding Real Estate ~ Changing Industry ~ Is Your Agent Prepared?

Business DevelopmentRedding Real Estate ~ Changing Industry ~ Is Your Agent Prepared–I write about change. I see many posts about the changes taking place and the observant person can see that some traditional methods in Real Estate are not as effective as they once were. Is it a sign of the times or a permanent transition? I don’t know if we can give the definitive answer to the question.

Traditional Marketing–We can state that Open Houses are no longer as effective and that the traditional types of marketing such as Direct Mail Campaigns and advertising in your local paper are no longer as effective. I am sure that the cost of both activites is also a factor. When I go down the list of activities we use to do for a listing, I have removed some items.

Again, I wonder if it is the current state of the Real Estate Industry that necessitates this or a permanent change. In many cases, we simply can no longer afford to do some of these activities and we must think of and isolate those things that work effectively to help us find buyers and sell homes for our sellers.

Internet Marketing–We hear about Internet Marketing, Social Networking and Celebrity Real Estate and our world changes. We now blog about who we are and how we do business. We share with the Consumer our morals and values. We provide a history of knowledge and information to help the Consumer learn about Real Estate. We provide market reports and local information about the diversity and beauty of our markets.

The activity of blogging and effectively marketing our listings on large real estate sites to reach more Consumers and get information out to a larger market has changed how we do business. We’ve learned more from reading and learning from the “experts” in real estate. We learn and we change.

We change our business to reflect the trending real estate market and the needs of our clients. We provide them tools that help them search and identify their interests. We market our listings pervasively on the web and we sell our listings. We have become astute to the market dynamics and we price our listings correctly or we don’t take the listing.

Is Real Estate about relationship? Yes and it always will be. Are the old traditional values of Real Estate still relevant. Yes and they always will be. Can a traditional Real Estate Agent continue to be successful? In my humble opinion, the answer is Yes. People who have trusted someone for 20 years in Real Estate will continue to do business with their trusted partner. The good and relevant aspects of traditional Real Estate will remain a valuable aspect of our Industry.

The opportunity, however is when we combine the two and move into the future. There are still very few Realtors that blog or have entered the world of Social Networking to increase their exposure and knowledge-base. The numbers are staggering when we see how many Consumers look for their homes on-line (87% of Buyers). The number that actually find their home and buy it, is also an interesting number (32% of Buyers found their homes on-line).

Change is an interesting phenomena. Is it behavioral or a character trait? Again, in my humble opinion, I believe it can be both and when we take our natural curiosity to learn and combine it with a desire to continually evolve ourselves and how we do business, we encounter a substantial increase in improvement. Our Business Development efforts will net a second derivative of improvement.

Redding Real Estate ~ Changing Industry ~ Is Your Agent Prepared–I’ve made a commitment to change and provide the best service I can conceive of. It is me that going to want to prepare for the future and see unlimited business potential and development. It should be all of us!

Jeanean Gendron

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I am Jeanean Gendron, your Redding and Shasta County Specialist. You can reach me at 530 276-7417. I answer my phone.

Here are the city of Redding and Shasta County demographics and links to the many things available to the people who live The Shasta Lifestyle here in Redding and Shasta County. Enjoy!

Shasta County, Land area is 3,785.2 square miles, Density 47.4 people per square mile, versus California Density at 217.2 people per square mile. Population (2006 estimate): 179,951. House Hold Income: Median $37,696, Persons below poverty is 13.4% and Home ownership rate is 66.1%. Education: High School graduates: 83.3% of adults 25 and up. Bachelor’s degree is 16.6% of adults 25+

Redding, population is 90,033 (in 2000), incorporated in 1887. Average temperature in January is 55 and average July temperature is 98. Information Links for Recreation and County and City Resources:

Shasta County: A Guide to Shasta County ~ Shasta County Parks, Trails and Open Space Plan Shasta County Guide to Recreation ~ California State Parks – Shasta Cascade ~ City of Redding Information Center ~ Turtle Bay Museum ~ Redding Convention Center ~ Cascade Theatre Schreder Planetarium ~ Turtle Bay Exploration Park ~ Shasta State Historica Park ~ Sacramento River Trail/Caldwell Park ~ Sacramento River Trail Map Redding Community Services ~ Shasta County Library ~ Shasta Historical Society

Visit my main real estate website that provides you with the ability to Search the MLS and to set up an account so that you can save searches and select favorite properties. I also have many saved searches for you to take advantage of. There are saved City Searches and Community Searches. We also save Foreclosure Listings and Short Sale Listings.

Visit and learn more about The Shasta Lifestyle and the experience of living here in Shasta County.

Here are my blog sites:

Northern California Properties

New Homes Shasta County

Redding Elegant Homes

The Redding Golf Lifestyle

Owning Your First Home

Short Sale Help for Sellers

Froggy Country

Jeanean Gendron ~ I love Redding and Shasta County, California

530 276-7417

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